I’m talking to the good people at East Ayrshire Council this week about the power of Social Media & how it can be used, organisationally, for good things.
I’m already talking to them about our local Planning Team who used Twitter and Facebook to generate a much much bigger attendance at public planning meetings. They ask folk to follow a hashtag on the evening of the meeting, encourage live tweeting and live-stream videos of the discussion, in the hope that they capture, understand and maybe even deal with objections to plans before things move too far along the line.
I’m talking about Sainsbury’s re-naming Tiger Bread as Giraffe Bread in 2012, based on feedback from 3 1/2 year old Lily
I’m talking about HR Em’s use of “Kitchen Facebook” & the now slightly infamous #CatFriday to encourage people over the social media wall.