The Need to Break Bread – Marketing by Relationships

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Jeremiah Gardner has come from San Diego to take part in Happy Start up SummerCamp. He’s paid his own ticket and has been part of the panel who listened to and advised on the Saturday Morning StartUp Pitches. I’m about to go to his workshop on Minimal Value Proposition – how do you take a thing and market a thing without getting embroiled in too much “bullsh*t Branding*? On Sunday morning he will talk at the Sunday Assembly & hold the room as he takes the theme of Restoration & recounts tales of where he came from and the choices he has made.

Jeremiah advocates understanding the relationship you have with your customer – not your logo, not your product, but the folk who pay you and those who work for you. Build that relationship in the best possible way – offer your stories and the reason why you do the thing you do, with as much clarity and generosity as you can muster – the rest comes from there.

We fall into conversation when I have snuck out of the before-lunch session. Hungry and brain-filled, I need a few minutes to gather my thoughts. He is an easy presence – warm and humourous – which belies his preference to debunk and disrupt some of the marketing myths he sees…I’m grateful that he doesn’t seem to take exception to my slightly spaced-out state.

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Happy Start Up Summer Camp – Reflections

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When Sarah Boyd tells me she has signed up for something and it looks AMAZING, I pay attention. Happy Start Up Summer Camp? Glamping in East Sussex at the end of summer with a bunch of smart, entrepreneurial folk who want to create happy, sustainable businesses? A weekend to listen to incredible speakers, reflect, learn & be? Oh. OK then. I’m in.

 

Part of this is fuelled by my own growing dissatisfaction with Conference formats and that seemingly pervasive belief that rigidity works best when getting large groups of people together to talk about business. I feel you just… sort of miss something when you button it all down. Playing around with the Unconference format for this week’s event in Glasgow meant designing it so people could properly meet and talk with each other without too much stuffiness – something I sense is increasingly important.

I’m thankful for the experience. It has been a long time since 3 days have so vastly impacted and inspired me – and this was due to a heady combination of people speaking from the heart and with passion, of sharing stories, of dancing & singing late into evenings and being encouraged to reflect. Thank you of course to the team who set it up and ran it, and beyond that to all those who supported them to make it happen – a vast network of people offering goodwill, energy and action.

I’ve picked some ideas and moments to blog about – these are no more or less important than any of the other moments over the weekend, but I trust they offer out a flavour of just some of what was offered and covered. I could write more – I probably will in the future… what I know is this: If I could have split myself in three or four at times, I would have gladly done so because there seemed to be a richness of stuff happening everywhere…. But I was where I was at any given moment and these are some of my reflections.
Read, mull, comment, investigate…..

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Reflection one: DreamBalls & Being Rich in Other Ways
Reflection two: The Need to Break Bread – Marketing by relationships
Reflection three: The 1,000 Day Manifesto