The Poetry of Propaganda – (AKA when the “soft stuff” gets hard core)

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How do you persuade the deeply entrenched to surrender their positions?
If changing systems requires changing behaviours and behavioural change is, typically, triggered by something deeply personal (unless you go super-coercive, but that’s not an ethical/legal position most organisations would go for.. (thankfully?)) what does that mean?

When someone has made up their mind about something. About what is right or wrong. About what they can and can’t do. About what is or is not fiction or fact – and their position is harming them, or an organisation, or a country….. what actions can you take?

These are some of the questions that were raised for me from Jose Miguel Sokoloff’s TED talk as he explains how he & his team helped persuade Colombian Guerillas to demobilise.
I was first made aware of his story through the This American Life Podcast.
Sokoloff is, by trade, an advertising exec – more used to dealing with selling soap or dog food than getting involved in gnarly political/social change issues…but his reasons for taking up the challenge were, in part, emotional ones: He had never known a day of peace-time in his own country.

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