Good Will Huntin’

S--Marketing-Bottom Line Newsletter-Bottom Line Newsletter-Creative-Goodwill2-300x219

Good will.
It has an organisational currency.
I understand it as the thing that means folk will stay a little longer, put a little more in, keep the place a little tidier, a sense of pride, of liking being here,  of choosing to put our time and energy in to something collective…. that stuff that is put under the heading “intangible”.
It’s a bit tricky to measure (although, if you’re an accountant, I believe there is a methodology of sorts) yet you can often sense it, feel it in an organisational context. If you work in a place that is operating with a fat dose of good will – you know it.

Continue reading