Pack up your Porter – Make room for Entrepreneurial Thinking

I’ll admit to feeling warm and welcoming about Rita Gunther McGrath before she uttered a sentence of her CIPD 2014 Conference Keynote. I was glad to have a woman Keynoting. It feels like a rare experience.  Along with that gladness always comes a small voice of hesitation:
Please let her be good. Please?
No Death by Powerpoint.
No self-effacing stuff.
No Tub-thumping – “Guilt-be-upon-you-HR- types -You-Are-Doomed-for-Your-Uselessness” rhetoric.
Just be good.
Show me how it’s done.
Show me how to be a decent, warm, informative expert – generous with your knowledge, inclusive and humorous.
Show me how to make a Profession sit up and think without chastising them like children.
Go on.
Please?
I needn’t have worried.
Curated Tweets and Photos from the session are available here.. please check it out for yourselves: Are we all Entrepreneurs Now?

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The Need to Break Bread – Marketing by Relationships

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Jeremiah Gardner has come from San Diego to take part in Happy Start up SummerCamp. He’s paid his own ticket and has been part of the panel who listened to and advised on the Saturday Morning StartUp Pitches. I’m about to go to his workshop on Minimal Value Proposition – how do you take a thing and market a thing without getting embroiled in too much “bullsh*t Branding*? On Sunday morning he will talk at the Sunday Assembly & hold the room as he takes the theme of Restoration & recounts tales of where he came from and the choices he has made.

Jeremiah advocates understanding the relationship you have with your customer – not your logo, not your product, but the folk who pay you and those who work for you. Build that relationship in the best possible way – offer your stories and the reason why you do the thing you do, with as much clarity and generosity as you can muster – the rest comes from there.

We fall into conversation when I have snuck out of the before-lunch session. Hungry and brain-filled, I need a few minutes to gather my thoughts. He is an easy presence – warm and humourous – which belies his preference to debunk and disrupt some of the marketing myths he sees…I’m grateful that he doesn’t seem to take exception to my slightly spaced-out state.

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