I’m talking to the good people at East Ayrshire Council this week about the power of Social Media & how it can be used, organisationally, for good things.
I’m already talking to them about our local Planning Team who used Twitter and Facebook to generate a much much bigger attendance at public planning meetings. They ask folk to follow a hashtag on the evening of the meeting, encourage live tweeting and live-stream videos of the discussion, in the hope that they capture, understand and maybe even deal with objections to plans before things move too far along the line.
I’m talking about Sainsbury’s re-naming Tiger Bread as Giraffe Bread in 2012, based on feedback from 3 1/2 year old Lily
I’m talking about HR Em’s use of “Kitchen Facebook” & the now slightly infamous #CatFriday to encourage people over the social media wall.
I’ll talk about Ryan Cheyne from Pets at Home; he recently talked at the CIPD Manchester Social Media Conference and he shared an HRD’s perspective on living work-life with a Social Media Thread ( including becoming known for being a consumer of processed meat products such as Spam, and what that did to help him become more known amongst staff in their Retail outlets). Super cute video inspired by #myPetMoments available here:
But what more?
I’m looking for the very best Social Media tales from organisations & people – little things that have happened, without massive budget or over engineering, that have proved to be game-changers.
It doesn’t matter how big or how small your example is. The purpose is to encourage and cheer on East Ayrshire Council staff to continue their good work and efforts with Social Media.
What story would you tell about the Power of Social Media?
NB – following the publishing of this post, there was a great response on Twitter with ideas and suggestions – you can find the full curation of this here: